How we helped a Whisky Distillery in Scotland use FB Ads to generate 364% in online sales growth with a 12X ROAS (22X-43X ROAS on top performing campaigns)


Our client is a Single malt Scotch whisky distillery in south west Scotland.

When they came to us, they had just recently launched their e-commerce store after some delays.
This was also around the same time restrictions from COVID19 came into place in the markets they operate in.

They tried some Facebook Ads themselves but struggled to drive online sales profitably.

Manual effort was also put driving online sales through forums and interest groups, influencers, and their existing database of customers.
This is when they started looking at exploring new digital marketing options and found us.

The Approach

• Educated team on the Flywheel Methodology
• Improved store tracking
• Started with highly tactical MOFO & BOFU campaigns in Facebook Advertising
• Created variations of ad copy and images across all key product ranges for testing and optimising purposes
• Set measurable KPI (online sales revenue generated from advertising)

The Result ?

The first trial campaign period resulted in ~$120K of online sales revenue with just $8.6K Ad Spend

Top performing campaigns generated between a 22X – 43X ROAS